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UndoLogic builds an online Dealer Portal for Sports Excellence, a Canadian based company specialising in sports equipment is represented by an extensive network of independent dealers offering local service in communities across Canada and the USA.

Designed as a responsive software, the portal works on mobile devices, desktop and laptop computers. A complex filtering scheme provides easy access to all available assets with a custom E-commerce system making it easy for customers who are already logged in to place orders on their account. Internal staff are able to keep all assets up to date using the back-office system.

The Dealer Portal works as a subset of a bigger development platform which connects the accounting for all suppliers and dealers. It provides marketing assets like  social media and an internal discussion forum where dealers and clients can login and connect with each other, as well as a video gallery that allows members to preview as well as download videos to be used for promoting products within the company.

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Responsive Design (Desktop & Mobile)

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Customized download enables members to download

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Custom E-Commerce Engine

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Iterative Visual Driven Development

Our personalized approach begins by discussing your goals, direction and vision then narrowing down your requirements, with our unique visual development method. After all features are fully realized programming then solidifies your new solution


We set up a brainstorming session with our clients to explore and discover exactly what is required for the upcoming project.


We balance features / budget / timelines and narrow down a plan of action that is suitable for the overall project as well as the clients vision.


Our visual designers create the complete front-end of the software as an interactive platform without connection to a back-end system or database. Deep thought and work is put into user-interface (spacing, colour palette, sizing) as well as user-experience (efficient navigation, ease of use, mobile/tablet variations to the desktop layout) in line with the clients vision and expectations.


The visual concept can be reviewed by the client before programming, ensuring that all requested features are included and are in line with their vision. Any changes are accomplished efficiently by returning to the ‘SEE-IT’ segment. When completed, and all aspects of the software can be clicked through in line with the overall vision, it is APPROVED and ready for programming.


The client’s vision has been confirmed and finalized. Programming will connect the front end to a back-end system to process data via a database or external api. All major features are developed with a functional testing paradigm first. This ensures that a logic pattern is validated and will not break when future features are released. Our process achieves a stable rapid development process.


Programming is complete and all features are available for review on a STAGING server for testing and verification. All major features of the software include step-by-step documentation with direct links from each page. This allows your staff to quickly get info how to use the software easily and efficiently.


The software is complete, we roll-out a soft-launch with select users to ensure stability. Relevant code is refactored to ensure it is optimized in line with the scaling plan. HARD LAUNCH to all users We are LIVE !


It is imperative that the system is maintained on a regular basis to ensure it remains up-to-date, secure and relevant. Ongoing maintenance will be adapted to the clients specifications by offering either fully managed by undoLogic, managed by another provider or unmanaged allowing your internal team to support & maintain the solution themselves.