Galleria wanted to promote the Belgo Building’s loft-style office spaces to artists, creative studios, tech firms, and small businesses seeking an affordable and inspiring workspace in downtown Montreal. The goal was to create a modern bilingual campaign while driving engagement across digital platforms. Galleria needed a visually compelling approach that would highlight both the historic character and modern functionality of the workspace environment to appeal to Montreal’s diverse creative and entrepreneurial community. The campaign also needed to communicate the flexibility, accessibility, and vibrant urban lifestyle associated with working inside one of the city’s most recognizable creative buildings.
The campaign needed to stand out within Facebook’s highly competitive advertising environment while effectively connecting with Montreal’s bilingual audience. Galleria required a solution that could visually communicate the building’s historic character, creative energy, and modern office amenities in a way that appealed directly to professionals searching for flexible and stylish workspace options. In addition, the process of preparing and publishing property advertisements needed to be simplified to reduce manual work and maintain consistent branding across campaigns.
undoLogic developed a dynamic animated video campaign designed specifically for Facebook advertising. The presentation highlighted the Belgo Building’s industrial loft aesthetic, including glass-divided office spaces, hardwood flooring, collaborative creative environments, and nearby outdoor restaurant terraces that contribute to the building’s vibrant downtown atmosphere.
To maximize audience reach, the campaign was produced in both French and English and optimized for mobile and desktop viewing experiences. The advertising strategy targeted artists, technology firms, studios, and growing businesses looking for centrally located creative office space. Key selling points such as flexible office configurations, on-site café services, and accessibility to public transportation were integrated throughout the campaign messaging.
The campaign was also integrated directly with our UpdateCase platform. Property information is first prepared within the client’s website environment, where staff can manage content and updates internally. With a single action, all relevant advertising content is automatically formatted and prepared for Facebook publishing, allowing staff to quickly launch professional campaigns without repetitive manual formatting or technical expertise.
The combined advertising and content management solution gave Galleria a faster and more efficient way to market available office spaces while maintaining a consistent and professional brand presentation across channels. The bilingual video campaign helped showcase the Belgo Building as a modern creative hub within downtown Montreal, while the UpdateCase integration streamlined internal workflows and reduced the time required to prepare and deploy new advertising campaigns. The result was a scalable marketing process that allowed the client to focus more on engagement and occupancy growth rather than administrative overhead.