Sports Excellence (SEC) came to undoLogic for a capable custom online solution. A successful Canadian based company specialising in sports equipment, SEC needed a custom online software to better organize their complex extensive network of clients and independent dealers offering local service in communities across Canada and the USA. Several previous attempts to create a site to manage their extensive assets using off-the-shelf platforms had not been sufficient to handle their unique and detailed requirements,

SEC asked undoLogic to build a tailored Dealer Hub, a SaaS (Software-as-a-Service) to manage their extensive network of independent dealers, clients and local suppliers, and provide assets and resources which are required to run their business.

Designed as a responsive online software, the hub works on mobile devices as well as desktop and laptop computers. A complex filtering scheme provides easy access to all available assets with a custom B2B system making it easy for dealers to login and place orders on their account. It provides downloadable marketing assets (social media, product images, digital marketing, calendar & programs) and an internal discussion forum where dealers and clients can login and connect with each other, as well as a video gallery that allows members to preview and download videos to be used for promoting products within the company. Internal staff are able to keep all assets up to date using the back-office system developed by undoLogic inline with SEC’s internal processes and procedures. The Dealer Hub works as a subset of a bigger development platform already created earlier by undoLogic, which also calculates the seasonal accounting for their suppliers and dealers as well as an analytics platform which summarizes and allows for customized filtering of the their POS activity.