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Sports Excellence (SEC) came to undoLogic for a capable custom online solution. A successful Canadian based company specialising in sports equipment, SEC needed a custom online software to better organize their complex extensive network of clients and independent dealers offering local service in communities across Canada and the USA. Several previous attempts to create a site to manage their extensive assets using off-the-shelf platforms had not been sufficient to handle their unique and detailed requirements,

SEC asked undoLogic to build a tailored Dealer Hub, a SaaS (Software-as-a-Service) to manage their extensive network of independent dealers, clients and local suppliers, and provide assets and resources which are required to run their business.

Designed as a responsive online software, the hub works on mobile devices as well as desktop and laptop computers. A complex filtering scheme provides easy access to all available assets with a custom B2B system making it easy for dealers to login and place orders on their account. It provides downloadable marketing assets (social media, product images, digital marketing, calendar & programs) and an internal discussion forum where dealers and clients can login and connect with each other, as well as a video gallery that allows members to preview and download videos to be used for promoting products within the company. Internal staff are able to keep all assets up to date using the back-office system developed by undoLogic inline with SEC’s internal processes and procedures. The Dealer Hub works as a subset of a bigger development platform already created earlier by undoLogic, which also calculates the seasonal accounting for their suppliers and dealers as well as an analytics platform which summarizes and allows for customized filtering of the their POS activity.


Click to ZOOM undoLogic Solutions

Responsive Design (Desktop & Mobile)

Click to ZOOM undoLogic Solutions

Customized download enables members to download

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Custom E-Commerce Engine

Click to ZOOM undoLogic Solutions

Responsive Design (Desktop & Mobile)

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Iterative Visual Driven Development

Our personalized approach begins by discussing your goals, direction and vision
then narrowing down your requirements, with our unique visual development method.
After all features are fully realized programming then solidifies your new solution


We set up a brainstorming session with our clients to explore and discover exactly what is required for the upcoming project.


We balance features / budget / timelines and narrow down a plan of action that is suitable for the overall project as well as the clients vision.


Our visual designers create the complete front-end of the software as an interactive platform without connection to a back-end system or database. Deep thought and work is put into user-interface (spacing, colour palette, sizing) as well as user-experience (efficient navigation, ease of use, mobile/tablet variations to the desktop layout) in line with the clients vision and expectations.


The visual concept can be reviewed by the client before programming, ensuring that all requested features are included and are in line with their vision. Any changes are accomplished efficiently by returning to the ‘SEE-IT’ segment. When completed, and all aspects of the software can be clicked through in line with the overall vision, it is APPROVED and ready for programming.


The client’s vision has been confirmed and finalized. Programming will connect the front end to a back-end system to process data via a database or external api. All major features are developed with a functional testing paradigm first. This ensures that a logic pattern is validated and will not break when future features are released. Our process achieves a stable rapid development process.


Programming is complete and all features are available for review on a STAGING server for testing and verification.
All major features of the software include step-by-step documentation with direct links from each page. This allows your staff to quickly get info how to use the software easily and efficiently.


We soft-launch with select users to ensure stability as ALPHA (Fully functional and usable online software but excludes detailed testing, security audits, optimizations and can contain bugs or unexpected issues.) - We are LIVE !


(Optionally BETA & OPTIMIZE) Billed Separately after project launch, optionally move the project into Beta with detailed testing, finalizing the refactor of the source code, adding integration tests to automatically validate the intended functionality and ensure it is optimized in line with the scaling plan. At this point if the ongoing maintenance is completed the project is now complete.