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Linda Leith Publishing (LLP), a Montréal based trade publishing house, required a more effective online presence to manage their extensive customer base. Updating their previous website became essential to develop an online business format for selling their publications, books in English and French including translations, and to realise their mandate of bringing writers and readers together. 

LLP publishes literary fiction, non-fiction, short Singles essays and occasionally cartoons with a particular interest in Québec and translations. With a special love of short books, novella-length fiction and essays with edgy topics, the company has a commitment to publish books that might not see the light of day if it were not for LLP. Linda Leith, president of LLP,  is active as a writer and publisher, and continues to be involved with creating connections in literary circles; previously as founder and former president of Blue Metropolis Montréal, a successful International Literary Festival, ongoing and now in it’s 23 year.

undoLogic created a more complex and user-friendly website with a specialised e-commerce system developed with unique customisations and functions,  and a custom blog - Salon .II.- creates an opportunity for the wider literary community to communicate and share their comments and experiences. With a customised attractive open design and fully bilingual in English and French the site even includes variations in each language. UpdateCase, an undoLogic SaaS solution, enables the website to be managed by the client’s staff by easily changing text and replacing images without any technical experience. Our updateCase managed solution takes care of all the more complex aspects of maintaining a website and ensures peace of mind for client.

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Responsive Website (Desktop & Mobile)

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Custom E-Commerce Website

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Custom E-Commerce Website

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Iterative Visual Driven Development

Our personalized approach begins by discussing your goals, direction and vision
then narrowing down your requirements, with our unique visual development method.
After all features are fully realized programming then solidifies your new solution


We set up a brainstorming session with our clients to explore and discover exactly what is required for the upcoming project.


We balance features / budget / timelines and narrow down a plan of action that is suitable for the overall project as well as the clients vision.


Our visual designers create the complete front-end of the software as an interactive platform without connection to a back-end system or database. Deep thought and work is put into user-interface (spacing, colour palette, sizing) as well as user-experience (efficient navigation, ease of use, mobile/tablet variations to the desktop layout) in line with the clients vision and expectations.


The visual concept can be reviewed by the client before programming, ensuring that all requested features are included and are in line with their vision. Any changes are accomplished efficiently by returning to the ‘SEE-IT’ segment. When completed, and all aspects of the software can be clicked through in line with the overall vision, it is APPROVED and ready for programming.


The client’s vision has been confirmed and finalized. Programming will connect the front end to a back-end system to process data via a database or external api. All major features are developed with a functional testing paradigm first. This ensures that a logic pattern is validated and will not break when future features are released. Our process achieves a stable rapid development process.


Programming is complete and all features are available for review on a STAGING server for testing and verification.
All major features of the software include step-by-step documentation with direct links from each page. This allows your staff to quickly get info how to use the software easily and efficiently.


We soft-launch with select users to ensure stability as ALPHA (Fully functional and usable online software but excludes detailed testing, security audits, optimizations and can contain bugs or unexpected issues.) - We are LIVE !


(Optionally BETA & OPTIMIZE) Billed Separately after project launch, optionally move the project into Beta with detailed testing, finalizing the refactor of the source code, adding integration tests to automatically validate the intended functionality and ensure it is optimized in line with the scaling plan. At this point if the ongoing maintenance is completed the project is now complete.