Analysis:
Galleria aimed to promote their Belgo Building’s unique loft-style offices, targeting artists, tech firms, and studios looking for a creative and affordable workspace in downtown Montreal. The challenge was to create a compelling, bilingual advertising campaign that could effectively reach and engage Montreal’s diverse audience. They needed a solution that could showcase the building's charm and modern amenities while capturing attention on Facebook’s competitive platform.

Implementation:
undoLogic developed a dynamic, animated video presentation tailored for Facebook, highlighting the Belgo Building's historic charm and modern appeal. The video featured vibrant visuals showcasing the building’s loft-style offices, industrial design with glass dividers, hardwood floors, and the bustling atmosphere of nearby outdoor restaurant terraces. It was designed to capture the essence of the Belgo Building’s appeal as the perfect creative workspace.

The video was produced in both French and English to maximize reach and ensure the message resonated with Montreal’s bilingual population. Our team managed the ad campaign, targeting specific demographics including artists, tech firms, and small businesses, and optimized the video for both mobile and desktop viewers. We also incorporated key features such as the building’s flexible office sizes, on-site café services, and proximity to public transport, appealing directly to professionals seeking convenience and style.

Integration with UpdateCase:
Paired with our UpdateCase solution, all properties to be advertised on Facebook are first prepared on the client’s website. With the click of a button, all the relevant information is automatically formatted for Facebook, ready to be easily copied and pasted into the ad platform. This seamless integration ensures efficiency and consistency, allowing Galleria to manage and launch ad campaigns quickly without requiring complex manual processes. By streamlining the preparation and deployment of Facebook ads, Galleria staff can focus on maximizing the impact of their marketing efforts while maintaining professional, on-brand presentation every time.